Specialize in branding and learn to combine strategy, storytelling, and design into strong, consistent brands.
Description
For whom
-
Bachelor and Master's graduates in visual design with an interest in branding
- Designers who want to delve into brand strategy and visual identity
- Creative professionals who want to advance to branding or communication agenciesVoor wie
Course content
- Market research and audit
Insight into target groups and stakeholders through qualitative and quantitative research, with a focus on the customer journey and data-driven analysis
- Strategy, brand positioning and copywriting
Translation of insights into brand strategy, positioning and brand story, including naming, tone of voice and copywriting
- Identity and design system
Development of a consistent visual identity with attention to color, typography, imagery, and design systems
- Brand presentation
Structure and presentation of a brand concept with applications such as digital and printed media
- Managing assets and guidelines
Management of brand guidelines and assets for consistent brand applications in the long term
- Internship and excursion
Practical experience through an internship at a branding or creative agency and participation in international design events
- Professional practice and entrepreneurship
Preparation for the labor market with a focus on portfolio, personal brand, and independent work
Course value
- In-depth insight into the entire branding process, from market analysis and strategy to visual development and implementation
- Strengthening of both creative and strategic skills, including storytelling, positioning, and design thinking
- Development of strong presentation and pitching skills in a professional context
- Development of a relevant network within the branding and communication sector
Course Progress
- Postgraduate program spread over 8 months with a practice-oriented combination of theory, projects, guest lectures, and pitch weeks
- Intensive practical experience through real-life projects, collaboration with clients, and an internship within leading agencies
- This postgraduate program is conducted entirely in English
Remarks
Als je voor een kmo werkt, kan je werkgever een subsidie aanvragen voor je opleiding uit de kmo-portefeuille van de Vlaamse overheid.
Heb je een werkgever in Brussel of Wallonië? Dan kan je een beroep doen op Betaald Educatief Verlof.
